CLIENT

TARC Ltd.

SERVICES

Brand Strategy

Brand Identity

Brand Guideline

Launch Campaign

The largest land bank holders in Delhi NCR, embarked on a rebranding journey to redefine the brand strategy, positioning, identity, communicate its expansive vision, and position itself as a strategic player in the evolving luxury real estate landscape.

The sun with 27 spokes, draws inspiration from India's Vedic nakshatras radiating brilliance, reflecting India's cultural diversity. An emblem of transformative urban development.

The radiant visual identity design seamlessly adorned diverse surfaces, from digital platforms to print, embodying cultural resonance in every form.

Brand Design Elements

The brand elements embody opulence, drawing inspiration from regal Indian motifs and a discerning palette. Every detail, from colors to patterns, is curated for a seamless fusion of luxury and cultural richness.

Corporate Launch Campaign

The launch campaign, was positioned with a warm welcoming ethos, radiating inclusivity of a new home. Through thoughtful messaging and distinctive visuals, it extends a sincere embrace, fostering a new visual aesthetic and connection to the audience.